Experiance

Social Media Marketing

Business	Job Discription	View
Blue Ridge Kitchen	Starting in January 2024, I have been the Social Media Coordinator for Blue Ridge Kitchen, a restaurant specializing in California cuisine with a Southern flair, with three million dollars in annual revenue. In this role, apart from updating the home page, I create and post content about new dishes, drinks, and events. Additionally, I interact with customers who leave comments on posts or have questions. In all my posts, I ensure that the presentation of the food and the events are aesthetically pleasing and align with Blue Ridge's brand identity. My achievements include re-establishing the restaurant’s brand image, reaching over 3,000 followers, and achieving over 16,000 in reach from non-followers organically.	View Content View Video View Video View Website optimization
Beyond Pink	In my social media class, we collaborated with five local non-profit organizations in Spokane. My group was assigned to work with Beyond Pink, a non-profit organization specializing in thermography. Beyond Pink's goal was to tap into a younger demographic (aged 20-30). Additionally, Beyond Pink sought assistance with their YouTube channel. Our group updated Beyond Pink's Instagram page and YouTube ad campaign videos.	View Video View Video

Business

Job Discription

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Blue Ridge Kitchen

Starting in January 2024, I have been the Social Media Coordinator for Blue Ridge Kitchen, a restaurant specializing in California cuisine with a Southern flair, with three million dollars in annual revenue. In this role, apart from updating the home page, I create and post content about new dishes, drinks, and events. Additionally, I interact with customers who leave comments on posts or have questions. In all my posts, I ensure that the presentation of the food and the events are aesthetically pleasing and align with Blue Ridge's brand identity.

My achievements include re-establishing the restaurant’s brand image, reaching over 3,000 followers, and achieving over 16,000 in reach from non-followers organically.

View Content View Video View Video View Website optimization

Beyond Pink

In my social media class, we collaborated with five local non-profit organizations in Spokane. My group was assigned to work with Beyond Pink, a non-profit organization specializing in thermography. Beyond Pink's goal was to tap into a younger demographic (aged 20-30). Additionally, Beyond Pink sought assistance with their YouTube channel. Our group updated Beyond Pink's Instagram page and YouTube ad campaign videos.

View Video View Video

Digital Marketing

Business	Discription	View
Simternship	In the Spring of 2024, I participated in a Simternship where I gained experience selling backpacks for a fictitious company, Buhi Supply Co. In this simulation, I managed a monthly budget and worked toward various marketing goals. For instance, in the first month, my budget was $1,200 with a target of 1,500 clicks. As the simulation progressed, the budgets and goals increased. By the fourth month, I had a budget of $20,000 and was tasked with optimizing the landing page. Throughout the Simternship, I ran multiple campaigns, with each month's budget increasing alongside stricter requirements. For example, in month six, I was given a budget of $35,000, was required to optimize the landing page for conversions, and had to allocate $24,000 across all ongoing campaigns. In addition to budget management, I learned valuable digital marketing techniques to achieve success. I gained insights into key concepts like keyword optimization, negative keywords, measuring KPIs, calculating ROIs, performing A/B testing, website optimization, SEO, display ads, and shopping ads. Attached, are images from the simulation.	View Reslts

Business

Discription

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Simternship

In the Spring of 2024, I participated in a Simternship where I gained experience selling backpacks for a fictitious company, Buhi Supply Co. In this simulation, I managed a monthly budget and worked toward various marketing goals. For instance, in the first month, my budget was $1,200 with a target of 1,500 clicks. As the simulation progressed, the budgets and goals increased. By the fourth month, I had a budget of $20,000 and was tasked with optimizing the landing page.

Throughout the Simternship, I ran multiple campaigns, with each month's budget increasing alongside stricter requirements. For example, in month six, I was given a budget of $35,000, was required to optimize the landing page for conversions, and had to allocate $24,000 across all ongoing campaigns. In addition to budget management, I learned valuable digital marketing techniques to achieve success. I gained insights into key concepts like keyword optimization, negative keywords, measuring KPIs, calculating ROIs, performing A/B testing, website optimization, SEO, display ads, and shopping ads. Attached, are images from the simulation.

View Reslts

Market Research

Project	Description	PDF
Tide	In the Spring of 2024, I participated in the National Student Advertising Competition (NSAC), where our team was tasked with developing an advertising campaign for Tide. The primary objective of our campaign was to increase the use of cold water for laundry by 75%. Our target demographic was individuals aged 18 to 35, and our budget ranged from $55 million to $75 million. Following extensive research, our team decided that the most effective strategy would involve leveraging an influencer and creating viral challenges to engage our audience. We also developed several creative advertising videos to support our campaign.	View Tide campaign
Tesla	Tesla was a case project in my Research Marketing class. The project aimed to find out why there was a decline in demand for Tesla among Gen-Z. Initially, we considered marketing problems such as Tesla’s faltering battery and charging issues. However, we identified consumer inertia as a more significant issue. By focusing on consumer inertia, the project seeks to uncover how Gen-Z perceives price, reliability, and safety in the electric vehicle (EV) industry. To achieve our objective, we employed both qualitative and quantitative research methods. For qualitative research, we used exploratory research and conducted a focus group discussion (FGD). For quantitative research, we implemented a descriptive research design by creating an electronic survey. The data collected was analyzed using SPSS with Chi-square analysis, correlation analysis, one-sample analysis, and a two-sample t-test.	View Market Research Report
Hairbo	Hairbo was a case project for my Principles of Marketing class. The goal of the project was to increase Hairbo’s sales by fifteen percent by 2030. Our group found a way to do that by tapping into the health industry and creating an alternative sugar-free gummy bear, using a SWOT analysis, BCG Matrix, Ansoff Matrix, and Segmentation analysis.	View Marketing Plan

Project

Description

PDF

Tide

In the Spring of 2024, I participated in the National Student Advertising Competition (NSAC), where our team was tasked with developing an advertising campaign for Tide. The primary objective of our campaign was to increase the use of cold water for laundry by 75%. Our target demographic was individuals aged 18 to 35, and our budget ranged from $55 million to $75 million. Following extensive research, our team decided that the most effective strategy would involve leveraging an influencer and creating viral challenges to engage our audience. We also developed several creative advertising videos to support our campaign.

View Tide campaign

Tesla

Tesla was a case project in my Research Marketing class. The project aimed to find out why there was a decline in demand for Tesla among Gen-Z. Initially, we considered marketing problems such as Tesla’s faltering battery and charging issues. However, we identified consumer inertia as a more significant issue. By focusing on consumer inertia, the project seeks to uncover how Gen-Z perceives price, reliability, and safety in the electric vehicle (EV) industry.

To achieve our objective, we employed both qualitative and quantitative research methods. For qualitative research, we used exploratory research and conducted a focus group discussion (FGD). For quantitative research, we implemented a descriptive research design by creating an electronic survey. The data collected was analyzed using SPSS with Chi-square analysis, correlation analysis, one-sample analysis, and a two-sample t-test.

View Market Research Report

Hairbo

Hairbo was a case project for my Principles of Marketing class. The goal of the project was to increase Hairbo’s sales by fifteen percent by 2030. Our group found a way to do that by tapping into the health industry and creating an alternative sugar-free gummy bear, using a SWOT analysis, BCG Matrix, Ansoff Matrix, and Segmentation analysis.

View Marketing Plan

Projects

Class	Assignment	View
Thrive International	Thrive International (Thrive) is a non-profit organization that helps house displaced refugees. Thrive came to our Multidisciplinary Act Project (BUSN 470) wanting to get an LED billboard to advertise their mission and generate revenue. Although our group did not find a solution because of legal restrictions, we were able to develop other lucrative revenue streams for Thrive, including grant writers, google ads, and social media.	View Report